Sales Team Training

A trained sales team can generate new opportunities that are better qualified, which can lead to huge returns for a company. The better trained your sales team is, the better results for your entire company. 

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It’s estimated that over $20 billion is spent on sales training annually in the US! However, 55% of sales reps don’t have effective skills to succeed? Does this unbelievably low result mean that conducting sales training is a waste of time and money? No! Not when sales training is a part of your sales strategy rather than just a line item in your budget.

Maven Sales Training Program

David Fletcher, Co-Founder, and CEO of Maven Sales Group has a deep understanding of the corporate sales environment and has worked as a sales coach for over 20 years. Maven Sales Group is dedicated to helping clients drive revenue to their bottom line all year. This one-time corporate training is an opportunity to get your entire sales staff the information and tools that they need to be successful all year …. Condensing the package into one day. The team will have takeaways and tools provided to them as part of the cost of this one-time event.

Already have a training program in place? Here are five ways a better-designed and delivered sales training program can dramatically improve the performance of your sales organization:

#1 More Reps Achieving Quota
The results from companies with sales training programs that "exceeded expectations" showed a 3% increase in sales reps achieving quota as compared to companies whose sales skills training programs just met expectations, and an 8% increase in sales reps achieving quota as compared to companies whose sales skills training programs “need improvement".

#2 Higher Win Rates
Companies whose sales skills training programs exceeded expectations had significantly higher win rates (52.6%) than companies where training programs met expectations (48%) or needed improvement (40.5%).

#3 Aligning Solutions to Customer Needs
Identifying customer needs and then aligning your solutions to those needs is a foundational selling skill that is highly correlated with sales success. Research has shown that companies that had sales training programs that exceeded expectations did better than companies that had training programs that merely met expectations (84.9% vs. 79.1%), and did significantly better than companies that had training programs that need improvement (79.1% vs. 44.9%).

#4 Lower Sales Force Turnover
Another positive factor supporting an investment in sales training is lower sales force turnover rates. Given the time it often takes to get new sales people fully productive, high sales force turnover can have a serious detrimental effect on sales productivity. We have found that companies with sales training programs that exceeded expectations had the lowest annual sales rep turnover (11.9%); while companies with sales training programs that met expectations had slightly higher turnover rates (13.9%); and finally companies with sales training programs that need improvement had significantly higher turnover rates (19.5%).

#5 Sales Coaching
Given the importance of frontline sales managers in reinforcing sales skills training, it is not surprising that companies with sales coaching skills training programs that exceed expectations had a much higher overall revenue plan attainment than companies whose coaching skills only met expectations (94.8% vs. 89.3%) or needed improvement (89.3% vs. 84.5%).

The only thing that's more expensive than training your sales team is not training them

David Fletcher, CEO of Maven

Our other services

Sales Coaching

Don't focus on the leaders and the laggards! Let Maven coach your "middle of the pack" reps who have both the room for improvement and the incentive to be top performers. It's your responsibility to coach them up or send them out!

HubSpot Consulting

We provide strategy and guidance to companies that simply wish to improve their use of HubSpot and design a better inbound sales and marketing program but do not wish to integrate a full-service agency.  

Social Media Management

Want to amplify your social media presence across several social sites? Maven can provide the strategy and execution by automating the process of delivering your outgoing messages through multiple social media outlets simultaneously.

Content Management

Have all this great content but it seems as if the sales team isn't using it effectively? Let Maven conduct a content audit and then build a content map to help your sales team use the right content at the right time to close more deals.

Web Development

Is your website struggling to convert visitors into leads for the sales team? It might be time for a new website that's designed and optimized for conversions. Maven specializes in the development of high converting websites.

SEO Services

Want to boost your search rankings? Increase leads and sales for your business? Our proprietary process takes an individualized approach to each business because one size does not fit all when it comes to SEO Strategies. 


Maven Sales Group has "productized" a sales process that we offer to clients that are in need of a sales process, strategy, and structure. Although customized to match the buyers journey, the Maven Sales-In-A-Box program is a turn-key solution to growing revenues. 

Outsourced Sales

Looking to grow your revenues but don't want to hire more salespeople? Maven can provide a Virtual Sales Development Rep to conduct outbound sales activities on behalf of your company to identify more qualified prospects for your sales team.

Corporate Sales Training

You can have our Co-Founder and CEO, David Fletcher conduct a sales training seminar at your facility on one of our standard training programs or have something customized just for you. We have various sales methodology programs available.

Maven has the experience, sales acumen, & entrepreneurial success to provide it’s clients results!

Let's have a 15-minute chat and see what needs to be strategically adjusted to meet your goals. If you want more sales and you're not sure where to start, let us share some ideas to help!

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