David Fletcher, Co-Founder, and CEO of Maven Sales Group has a deep understanding of the corporate sales environment and has worked as a sales coach for over 20 years. Maven Sales Group is dedicated to helping clients drive revenue to their bottom line all year. This one-time corporate training is an opportunity to get your entire sales staff the information and tools that they need to be successful all year …. Condensing the package into one day. The team will have takeaways and tools provided to them as part of the cost of this one-time event.

Already have a training program in place? Here are five ways a better-designed and delivered sales training program can dramatically improve the performance of your sales organization:

#1 More Reps Achieving Quota
The results from companies with sales training programs that "exceeded expectations" showed a 3% increase in sales reps achieving quota as compared to companies whose sales skills training programs just met expectations, and an 8% increase in sales reps achieving quota as compared to companies whose sales skills training programs “need improvement".

#2 Higher Win Rates
Companies whose sales skills training programs exceeded expectations had significantly higher win rates (52.6%) than companies where training programs met expectations (48%) or needed improvement (40.5%).

#3 Aligning Solutions to Customer Needs
Identifying customer needs and then aligning your solutions to those needs is a foundational selling skill that is highly correlated with sales success. Research has shown that companies that had sales training programs that exceeded expectations did better than companies that had training programs that merely met expectations (84.9% vs. 79.1%), and did significantly better than companies that had training programs that need improvement (79.1% vs. 44.9%).

#4 Lower Sales Force Turnover
Another positive factor supporting an investment in sales training is lower sales force turnover rates. Given the time it often takes to get new sales people fully productive, high sales force turnover can have a serious detrimental effect on sales productivity. We have found that companies with sales training programs that exceeded expectations had the lowest annual sales rep turnover (11.9%); while companies with sales training programs that met expectations had slightly higher turnover rates (13.9%); and finally companies with sales training programs that need improvement had significantly higher turnover rates (19.5%).

#5 Sales Coaching
Given the importance of frontline sales managers in reinforcing sales skills training, it is not surprising that companies with sales coaching skills training programs that exceed expectations had a much higher overall revenue plan attainment than companies whose coaching skills only met expectations (94.8% vs. 89.3%) or needed improvement (89.3% vs. 84.5%).