Sales Playbook

Do you want to increase sales? Does it seem like there a couple of sales reps that do really well while the rest of team struggles? As a Sales Leader, the first thing to ask yourself is whether or not your sales team is following the same process. Do you have a consistent sales process in place? If not, a sales playbook can help your team become more predictable and scalable.

What is a Sales Playbook?

A sales playbook is an ever-changing document that documents different components of your sales process. A playbook will define and outline your sales process; document your buyer personas in detail; provide the team with call scripts and objection handling ideas; copies of sample emails that can be used; your discovery, qualification, demo, and negotiation questions; proposal guidelines; your pricing strategy, and/or any competitive intelligence guidelines.

In other words, your sales playbook prepares your sales team with all the content and strategies they need to close more deals.

Running you sales plays with your sales playbook


The sales landscape is changing everyday. One of the biggest changes outside of the way buyers are buying, is the need for a playbook. Sales playbooks have evolved over the last 5 years and are now considered to be an integral part of sales enablement strategies that are designed to make sellers more efficient and effective. According to Aberdeen Research, this is why 42% of best-in-class companies use sales playbooks, resulting in higher customer retention rates, higher conversion rates, more sales teams achieving their quota, efficient and consistent on-boarding of new sales reps, and an accelerated sales process.

Every business needs a sales playbook

Although crafting a sales playbook takes a lot of time, you’ll start seeing the results almost instantly.

First, training new salespeople is far quicker and easier when you have clear, explicit explanations of who your customers are, how they buy your products or services, what their pain points typically look like, what you should say to them, and more. Without a sales playbook, your reps are forced to learn this information ad hoc. Sadly, this is usually done by shadowing other reps, who may be making mistakes.

Second, a playbook frees up time for selling. According to multiple different studies, salespeople spend roughly one-third of their day creating content; while only spending one-third of their day selling!

Rather than having each rep develop their own messaging, questions, and resources to use with prospects, give them ready-made content. This lets them focus on selling.

Third, a playbook helps you disseminate the most effective techniques to your team. If you notice one rep having success with a specific outreach method, you can share it easily with the entire team by putting it in the playbook!

Maven Visitor, are you ready to see what a Sales Playbook can do for your team?

Recent research conducted by Aberdeen Group found that companies that document and distribute their high performer best practices experienced sales cycles that are 10% shorter, sellers achieve 4% higher quota attainment, and most importantly, overall revenue growth is 7.9% better than peer companies.

Aberdeen Group

Our other services

Sales Coaching

Don't focus on the leaders and the laggards! Let Maven coach your "middle of the pack" reps who have both the room for improvement and the incentive to be top performers. It's your responsibility to coach them up or send them out!

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We provide strategy and guidance to companies that simply wish to improve their use of HubSpot and design a better inbound sales and marketing program but do not wish to integrate a full-service agency.  

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Want to amplify your social media presence across several social sites? Maven can provide the strategy and execution by automating the process of delivering your outgoing messages through multiple social media outlets simultaneously.

Content Management

Have all this great content but it seems as if the sales team isn't using it effectively? Let Maven conduct a content audit and then build a content map to help your sales team use the right content at the right time to close more deals.

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Is your website struggling to convert visitors into leads for the sales team? It might be time for a new website that's designed and optimized for conversions. Maven specializes in the development of high converting websites.

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Want to boost your search rankings? Increase leads and sales for your business? Our proprietary process takes an individualized approach to each business because one size does not fit all when it comes to SEO Strategies. 


Maven Sales Group has "productized" a sales process that we offer to clients that are in need of a sales process, strategy, and structure. Although customized to match the buyers journey, the Maven Sales-In-A-Box program is a turn-key solution to growing revenues. 

Outsourced Sales

Looking to grow your revenues but don't want to hire more salespeople? Maven can provide a Virtual Sales Development Rep to conduct outbound sales activities on behalf of your company to identify more qualified prospects for your sales team.

Corporate Sales Training

You can have our Co-Founder and CEO, David Fletcher conduct a sales training seminar at your facility on one of our standard training programs or have something customized just for you. We have various sales methodology programs available.

Maven has the experience, sales acumen, & entrepreneurial success to provide it’s clients results!

Let's have a 15-minute chat and see what needs to be strategically adjusted to meet your goals. If you want more sales and you're not sure where to start, let us share some ideas to help!

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