Sales Development needs to be part of the company culture. A company that is actively engaged in the sales development lifestyle conducts sales activities all throughout the organization.
What is Sales Development?
For many of today's’ companies, sales development is viewed as the process of getting more sales and in some ways, this is obviously correct. However, sales development is so much more than that.
In all reality, if a company wants to increase sales, they can take traditional actions such as offering steep discounts, faster execution and increased customer support. However, the problem is that each and everyone of these traditional actions increases our customer acquisition cost which means a loss of profit.
Sales Development needs to be a corporate culture. That’s right, a company’s lifestyle. A company that is actively engaged in the sales development lifestyle conducts sales activities all throughout the organization. Every action they take is faced with the question, “How will this impact sales”?
Here at Maven, we provide Sales Development services that help our clients create this culture and embrace this lifestyle while developing a formal approach to sales. We help clients develop sales playbooks, an effective sales strategy and process, as well as alignment with their marketing teams to help support their efforts of sales.
If each and every piece of this well oiled sales and marketing machine is not running effectively, sales are often lost. However, if each component of a sales development infrastructure is maintained through regular strategic pivots and updates, your sales team will be rocking it. If you’re ready to rock it, be sure to contact us for a free sales assessment.