Sales Coaching

Sales Managers sometimes play the role of coach for newer reps. But we all know that far too often that doesn’t happen. If that’s the case, you might want to hire a sales coach. Our Founder and CEO is our lead Sales Coach. David has been coaching sales professionals and executives for over 20 years. 

David Fletcher Sales Coach

David has a number of different sales coaching programs available for leaders and reps from enterprise to start up to individual. Keep in mind, sales coaching is different from sales training. Training takes place in a classroom setting, where a group of salespeople receive instruction together. Coaching is a one-on-one relationship, and takes place over the course of months.

Maven Sales Coaching Program

David Fletcher, Co-Founder, and CEO of Maven Sales Group has a deep understanding of the corporate sales environment and has worked as a sales coach for over 20 years. Maven Sales Group is dedicated to helping clients drive revenue to their bottom line all year. 

Sales training programs help salespeople learn and/or improve their selling technique, skills, and processes. The ultimate goal is improving bottom-line results.

According to CSO Insights, salespeople who complete highly rated sales training programs have 10% higher win rates.

For a 100-person sales team with $1 million individual quotas and a $50,000 average deal size, that translates to a $20 million increase in revenue.

Here at Maven, David uses two different coaching models to execute the Sales Coaching program.

1. Execution Coaching Model

In short, the "Execution Coaching Model" works by identifying primary Business Results (a specific $ revenue goal, for example), working backwards to identify the right Sales Activities from their reps to achieve this result (better conversations, perhaps) and then creating and carrying out a coaching rhythm that ensures execution in the field.

The execution model can be boiled down to a 3-step process:

  1. Monitor the chosen activities
  2. Within a management rhythm
  3. Using structured conversions

2. Integrated Sales Coaching Model

When the ROA alignment model is combined with the ARC execution model, a comprehensive coaching framework is formed that ensures both alignment and execution take place in an integrated fashion.

By combining these two sales coaching models, David can ensure that the activities your sales reps are focused on doing are the same activities that are driving business results.

The integrated sales coaching model can also be broken down to a 3-step process:

  1. Identifying primary business results (e.g. revenue goal)
  2. Working backwards to pinpoint the activities required to achieve these results
  3. Creating and carrying out a coaching rhythm that ensures execution in the field

Sales reps need personalized and focused sales coaching in different areas – one-size-fits-all coaching is simply ineffective. But how do we know which activities to coach your reps on?

We look at each rep individually to find out exactly which activities are in the most need of improvement.

Are you ready to become a better sales professional? If you're an individual and you're thinking about hiring your own coach because your boss won't pay for it, contact us here and we will discuss the different 1-to1 sales coaching options that are available.

Salespeople sell more when goals are known, feedback is immediate, coaching is continuous and recognition is meaningful.

- SalesForce

Our other services

Sales Coaching

Don't focus on the leaders and the laggards! Let Maven coach your "middle of the pack" reps who have both the room for improvement and the incentive to be top performers. It's your responsibility to coach them up or send them out!

HubSpot Consulting

We provide strategy and guidance to companies that simply wish to improve their use of HubSpot and design a better inbound sales and marketing program but do not wish to integrate a full-service agency.  

Social Media Management

Want to amplify your social media presence across several social sites? Maven can provide the strategy and execution by automating the process of delivering your outgoing messages through multiple social media outlets simultaneously.

Content Management

Have all this great content but it seems as if the sales team isn't using it effectively? Let Maven conduct a content audit and then build a content map to help your sales team use the right content at the right time to close more deals.

Web Development

Is your website struggling to convert visitors into leads for the sales team? It might be time for a new website that's designed and optimized for conversions. Maven specializes in the development of high converting websites.

SEO Services

Want to boost your search rankings? Increase leads and sales for your business? Our proprietary process takes an individualized approach to each business because one size does not fit all when it comes to SEO Strategies. 


Maven Sales Group has "productized" a sales process that we offer to clients that are in need of a sales process, strategy, and structure. Although customized to match the buyers journey, the Maven Sales-In-A-Box program is a turn-key solution to growing revenues. 

Outsourced Sales

Looking to grow your revenues but don't want to hire more salespeople? Maven can provide a Virtual Sales Development Rep to conduct outbound sales activities on behalf of your company to identify more qualified prospects for your sales team.

Corporate Sales Training

You can have our Co-Founder and CEO, David Fletcher conduct a sales training seminar at your facility on one of our standard training programs or have something customized just for you. We have various sales methodology programs available.

Maven has the experience, sales acumen, & entrepreneurial success to provide it’s clients results!

Let's have a 15-minute chat and see what needs to be strategically adjusted to meet your goals. If you want more sales and you're not sure where to start, let us share some ideas to help!

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