Here at Maven Sales Group, Lead Generation is our area of expertise. If you're not satisfied with your Lead Gen results let us help you!
What is Lead Generation?
Lead generation describes the sales and marketing process of stimulating and capturing market interest in your product or service for the purpose of developing sales pipeline.
So, what’s your Lead Generation strategy? Is it working? Do you have more Marketing Qualified Leads (MQLs) than before you started? How about Sales Qualified Leads, has sales increased since you started your Lead Generation campaigns? Don’t worry, most companies we talk to either don’t have the data in place to answer these questions or sadly, the answer is “NO, it’s not working”.
Here at Maven Sales Group, we consider ourselves to be a Lead Generation Consulting firm, this is our area of expertise. What most companies are struggling with is understanding that the buying process has changed. Now, as sales and marketing professionals, you need to find new ways to reach buyers and be heard through the noise. Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers. This is where sales development, sales enablement, and inbound marketing all intersect to provide LEAD GENERATION.
Creating a solid lead generation strategy will help you build trust and capture the interest of your buyer before they are even ready to contact sales. Remember, research has show that the buyer can be as much as 80% of the way through the buying process before ever talking to your sales team.
You don’t want your sales teams spending time going down a list and cold calling. If you want to generate leads for sales, Maven makes the process easier and you will see more of your leads being turned into revenue faster. Schedule your free sales assessment to learn more about the impact we can have on your lead generation success.