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Content Management

“Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you know there has to be a better way.”

And that way is Content Management. By now you have probably realized that you can’t have a sound Social Media Management Strategy without solid content

 

So, what should your content marketing strategy include?

Think of a content marketing strategy as an outline of your key business and customer needs, plus a detailed plan for how you will use content to address them.

While there are no definitive “templates” for building a content marketing strategy — each one will be unique to the business that creates it.

The Maven Content Management Program

Here's how Maven will help your content management strategy:

Your business plan for content marketing: This will cover the goals you have for your content program, the unique value you are looking to provide with your content, and details of your business model. We will also outline the obstacles and opportunities you may encounter as you execute your plan.

Your Buyer Personas and content maps: We will help you describe your specific buyer personas for whom you will create content, what their needs are, and what their content engagement cycle might look like. We will also help you map out content you can deliver throughout their buyer’s journey in order to move them closer to their goals.

Your brand story: Here, we will help you characterize your content marketing in terms of what ideas and messages you want to communicate, how those messages differ from the competition, and how you see the landscape evolving once you have shared them with your audience.

Your channel plan: This will include the platforms you will use to tell your story; what your criteria, processes, and objectives are for each one; and how you will connect them so that they create a cohesive brand conversation.

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Content is what propels buyers through the Buyers Journey

Brian Halligan, CEO of HubSpot

Our other services

Sales Coaching

Don't focus on the leaders and the laggards! Let Maven coach your "middle of the pack" reps who have both the room for improvement and the incentive to be top performers. It's your responsibility to coach them up or send them out!

HubSpot Consulting

We provide strategy and guidance to companies that simply wish to improve their use of HubSpot and design a better inbound sales and marketing program but do not wish to integrate a full-service agency.  

Social Media Management

Want to amplify your social media presence across several social sites? Maven can provide the strategy and execution by automating the process of delivering your outgoing messages through multiple social media outlets simultaneously.

Content Management

Have all this great content but it seems as if the sales team isn't using it effectively? Let Maven conduct a content audit and then build a content map to help your sales team use the right content at the right time to close more deals.

Web Development

Is your website struggling to convert visitors into leads for the sales team? It might be time for a new website that's designed and optimized for conversions. Maven specializes in the development of high converting websites.

SEO Services

Want to boost your search rankings? Increase leads and sales for your business? Our proprietary process takes an individualized approach to each business because one size does not fit all when it comes to SEO Strategies. 

Sales-In-A-Box

Maven Sales Group has "productized" a sales process that we offer to clients that are in need of a sales process, strategy, and structure. Although customized to match the buyers journey, the Maven Sales-In-A-Box program is a turn-key solution to growing revenues. 

Outsourced Sales

Looking to grow your revenues but don't want to hire more salespeople? Maven can provide a Virtual Sales Development Rep to conduct outbound sales activities on behalf of your company to identify more qualified prospects for your sales team.

Corporate Sales Training

You can have our Co-Founder and CEO, David Fletcher conduct a sales training seminar at your facility on one of our standard training programs or have something customized just for you. We have various sales methodology programs available.

Maven has the experience, sales acumen, & entrepreneurial success to provide it’s clients results!

Let's have a 15-minute chat and see what needs to be strategically adjusted to meet your goals. If you want more sales and you're not sure where to start, let us share some ideas to help!
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As a Hubspot Sales Solutions Partner, we teach our clients a sales methodology that transforms the way their reps sell and matches the way buyers buy — all supported by a CRM built for modern sales teams. 
 
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