“Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you know there has to be a better way.”
And that way is Content Management. By now you have probably realized that you can’t have a sound Social Media Management Strategy without solid content
So, what should your content marketing strategy include?
Think of a content marketing strategy as an outline of your key business and customer needs, plus a detailed plan for how you will use content to address them.
While there are no definitive “templates” for building a content marketing strategy — each one will be unique to the business that creates it.
Here's how Maven will help your content management strategy:
Your business plan for content marketing: This will cover the goals you have for your content program, the unique value you are looking to provide with your content, and details of your business model. We will also outline the obstacles and opportunities you may encounter as you execute your plan.
Your Buyer Personas and content maps: We will help you describe your specific buyer personas for whom you will create content, what their needs are, and what their content engagement cycle might look like. We will also help you map out content you can deliver throughout their buyer’s journey in order to move them closer to their goals.
Your brand story: Here, we will help you characterize your content marketing in terms of what ideas and messages you want to communicate, how those messages differ from the competition, and how you see the landscape evolving once you have shared them with your audience.
Your channel plan: This will include the platforms you will use to tell your story; what your criteria, processes, and objectives are for each one; and how you will connect them so that they create a cohesive brand conversation.
Content is what propels buyers through the Buyers Journey
Brian Halligan, CEO of HubSpot
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