“Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you know there has to be a better way.”
And that way is Content Management. By now you have probably realized that you can’t have a sound Social Media Management Strategy without solid content
So, what should your content marketing strategy include?
Think of a content marketing strategy as an outline of your key business and customer needs, plus a detailed plan for how you will use content to address them.
While there are no definitive “templates” for building a content marketing strategy — each one will be unique to the business that creates it.
Content is what propels buyers through the Buyers Journey
Brian Halligan, CEO of HubSpot