Trust. It isn't something that goes hand-in-hand with social media. From the way that photos are altered, to the content showing people "living their best lives," to the shade that is casually tossed around like a beach volleyball in the comments section, social media is a distant cousin to trust. Yet, the influencer market continues to exist.
Thanks to social media, instant access to online communities is now easier than ever. Consumers can pull out their smartphone or computer, and engage in a live stream of worldwide events, participate in online group chats, and scroll through their newsfeed to see the must-know happenings. Businesses have a platform to deliver engaging content about their services and products, and with the right social media strategy, can make a post go from hundreds to millions of views within minutes. Even though social media didn’t take off until the early 2000s, it follows a principle that has been around much longer: sharing is caring.
Social media is a must-have for businesses of any size. However, the inherent challenge of social media is keeping up with world of ever-changing algorithms, growing demographics, and varying industry trends. With all of these challenges lurking, social media management can easily become the snowball that finds the bunny slope, and quickly becomes an out of control avalanche. In other words, don't let social media management in a fickle environment overwhelm you. Instead, the following post will help you to overcome the most common struggles of social media for businesses.
In 2017, there were approximately 2.46 billion social media users. In 2019, the number of social media users has jumped to an estimated 2.77 billion. In other words, since their inception social media platforms have shown no signs of slowing down. In fact, their continued growth is one of the reasons that so many businesses have turned to social media as the new, more efficient way to find leads and prospects.
The term inbound marketing refers to the powerful method for creating and sharing content that turns audiences into brand ambassadors and customers. In an era where social media has helped to propel businesses to new levels of success (including creating the youngest female Billionaire to date), there is now even more proof that a consistent social presence can drive inbound leads. Leveraging the power of social media begins with an understanding that engagement is the key to attracting qualified leads and growing your following. Next you will need to overcome common misconceptions. Finally, you will need to develop a consistent approach to social media marketing.
It’s no secret that social media has allowed us all to form friendships with people on the other side of not only our country but the entire world. People we would never get a chance to meet otherwise. People who can help us understand the human exper
ience even deeper, people who are not like us in any way other than we share this incredible invention: Social Media. It’s downright amazing when you think about it.