Maven Sales Group Blog

Your Cold Calling is not Demand Generation

9/16/19 11:03 AM / by Shannon Fletcher posted in Sales Development, SDR, cadence, increasing sales, cold calling, outbound calls, demand generation

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Cold Calling. The phrase elicits the same shudder as the now infamous TPS quote from Office Space. We all got the memo. Cold calling has changed; it's no longer the same fanatical rite of passage for unpaid interns who are hoping to get the coveted slot on the paid sales team. However, for as much as cold calling has changed, it is important to note that it is not gone, nor is it demand generation. 

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