The moment the candy is handed out to the trick or treaters the world seems to shift focus. We turn our sights to the final end-of-year push and with it the holidays. Regardless of religion or political affiliations, it is easy to become caught up in the consumerism of the holidays. However, before we become lemmings following the leads of our sales focused competitors, we must ask if it is the right content strategy for our brand?
Picture this scenario
Your sales team manually inputting leads and notes into Microsoft Excel or Outlook, keeping them off the phone. Microsoft Excel excels at everything related to spreadsheets, from calculations to graphing tools. Outlook not only serves as an email communications system, but also has built-in features that help users organize tasks, meetings, and notes. So it seems like it would make sense to use these as your sales tools of choice, right?
In 2016, the use of these systems for sales-oriented tasks were more common, as 40% of salespeople reported using these means to store leads and customer data.
And now picture this scenario:
Having an automated system that tracks leads, stores customer data, creates detailed sales and marketing reports, and manages all email, phone, and meeting communications. That’s not even all of it. A system like this exists, and it’s an acronym you may have seen - CRM. CRM stands for customer relationship management and is commonly followed up with the word “system” after it. Between 2016 and now, CRM adoption by businesses has grown by 113%, with 64% of sales professionals reporting that they use CRM tools.