Maven Sales Group Blog

2020 Marketing Automation Trends: Are You Ready?

12/17/19 2:39 PM / by Shannon Fletcher posted in Sales Development, Marketing, Sales Enablement, sales process, inbound marketing, sales and marketing alignment, social media management, social selling, marketing automation, Sales Management, sales playbook, SMM, social media, hubspot marketing automation, inbound sales, social media marketing, sales automation, blog, Maven Sales Group, Maven Sales Group blog, social media influencer


2019 is coming to a close, and with it the dawning of new marketing automation trends. Throughout 2019, the marketing automation sector experienced an 8.55 percent growth that shows no signs of slowing down. Market capitalization is set to reach an impressive $6.4 billion

by 2024, which is why 2020 will be focused on creating unique and engaging experiences that help organizations more successfully retain their users, attract new prospects, and effectively grow. The

always-online consumer demands marketing automation, and in 2020 the following trends are ready to begin as soon as the bell rings in the new year.

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Is Your Content Strategy Ready For the Holidays?

12/2/19 3:52 PM / by Shannon Fletcher posted in SMM, Content Strategy, social media marketing, Maven Sales Group blog, holidays


The moment the candy is handed out to the trick or treaters the world seems to shift focus. We turn our sights to the final end-of-year push and with it the holidays. Regardless of religion or political affiliations, it is easy to become caught up in the consumerism of the holidays. However, before we become lemmings following the leads of our sales focused competitors, we must ask if it is the right content strategy for our brand?

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How to Implement A CRM Seamlessly Into Your Business

8/28/19 2:10 PM / by Lauren Mazzoleni posted in crm, hubspot crm, blog, Maven Sales Group, keap, customer relationship management, Maven Sales Group blog, business success


Picture this scenario

Your sales team manually inputting leads and notes into Microsoft Excel or Outlook, keeping them off the phone. Microsoft Excel excels at everything related to spreadsheets, from calculations to graphing tools. Outlook not only serves as an email communications system, but also has built-in features that help users organize tasks, meetings, and notes. So it seems like it would make sense to use these as your sales tools of choice, right?

In 2016, the use of these systems for sales-oriented tasks were more common, as 40% of salespeople reported using these means to store leads and customer data. 

And now picture this scenario:

Having an automated system that tracks leads, stores customer data, creates detailed sales and marketing reports, and manages all email, phone, and meeting communications. That’s not even all of it. A system like this exists, and it’s an acronym you may have seen - CRM. CRM stands for customer relationship management and is commonly followed up with the word “system” after it. Between 2016 and now, CRM adoption by businesses has grown by 113%, with 64% of sales professionals reporting that they use CRM tools.

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