Maven Sales Group Blog

How to Implement A CRM Seamlessly Into Your Business

8/28/19 2:10 PM / by Lauren Mazzoleni posted in crm, hubspot crm, blog, Maven Sales Group, keap, customer relationship management, Maven Sales Group blog, business success

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Picture this scenario

Your sales team manually inputting leads and notes into Microsoft Excel or Outlook, keeping them off the phone. Microsoft Excel excels at everything related to spreadsheets, from calculations to graphing tools. Outlook not only serves as an email communications system, but also has built-in features that help users organize tasks, meetings, and notes. So it seems like it would make sense to use these as your sales tools of choice, right?

In 2016, the use of these systems for sales-oriented tasks were more common, as 40% of salespeople reported using these means to store leads and customer data. 

And now picture this scenario:

Having an automated system that tracks leads, stores customer data, creates detailed sales and marketing reports, and manages all email, phone, and meeting communications. That’s not even all of it. A system like this exists, and it’s an acronym you may have seen - CRM. CRM stands for customer relationship management and is commonly followed up with the word “system” after it. Between 2016 and now, CRM adoption by businesses has grown by 113%, with 64% of sales professionals reporting that they use CRM tools.

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Your Social Media Circle and Why it Matters

8/13/19 11:23 AM / by Lauren Mazzoleni posted in social media management, social media, social media marketing, blog, Maven Sales Group

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Thanks to social media, instant access to online communities is now easier than ever. Consumers can pull out their smartphone or computer, and engage in a live stream of worldwide events, participate in online group chats, and scroll through their newsfeed to see the must-know happenings. Businesses have a platform to deliver engaging content about their services and products, and with the right social media strategy, can make a post go from hundreds to millions of views within minutes. Even though social media didn’t take off until the early 2000s, it follows a principle that has been around much longer: sharing is caring.

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The Difference Between an SDR and an Appointment Setter

1/30/19 12:17 PM / by David Fletcher posted in sales process, Sales Process Design, SDR, SDR recruiting, lead generation, Sales Management, sales team success, increasing sales, inbound sales, get more leads, get more sales, blog, Maven Sales Group

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In sales, first impressions often play a critical role in helping the prospect begin his or her buyer's journey. However, far too often businesses fail to remember that a Sales Development Representative (SDR) plays an entirely different role than an appointment setter. Failing to understand the key differences between these two roles can lead to fewer conversions, a limited number of prospects in the beginning portions of the sales funnel, and inevitably fewer sales. The good news is that understanding the following four differences can help businesses maximize their approach to contacting new prospects and warm leads. 

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Internal Sales Coaching is Worthless, Yes We Said It...

10/11/18 4:26 PM / by David Fletcher posted in Sales Enablement, sales process, sales, sales team success, increasing sales, sales coaching, sales training, blog, Maven Sales Group

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Sales coaching vs. sales training. These two terms are often tossed around by C-level executives without truly understanding a) what their teams need to succeed, and b) how they can best help managers support their teams to increase sales and meet established quarterly goals. The challenge of course with the latter statement, is that many C-level executives don't like being told that they are not only wrong, but that they are doing their team a disservice. After all, when you have risen to the highest levels of power within your company, you like to think that you understand every aspect and that you, as the leader, are best suited for making all decisions. Unfortunately, appointing managers the task of being the "sales coach," is like accelerating in a no wake zone; not only is it dangerous, but you are inevitably dooming the entire ship to a disastrous ending. 

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INBOUND - What a Week

9/17/18 9:48 AM / by Shannon and David Fletcher posted in Hubspot, hubspot marketing automation, hubspot sales, blog, Maven Sales Group, INBOUND 18

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What a week. In fact it was the kind week we needed a week to recover from! So many new product services being launched, so many amazing people we connected with and heard speak. David was even a featured Speaker this year…. Also amazing.

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