Maven Sales Group Blog

How SMARKETING Can Help Your Bottom Line

8/2/17 12:15 PM / by David Fletcher posted in Marketing, Hubspot, inbound marketing, pipeline management, sales and marketing alignment, marketing automation, Alignment, hubspot crm, quotas, hubspot marketing automation, hubspot sales, smarketing, buyer personas

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Sales and marketing have long been at odds with one another in organizations across the world. But it doesn’t have to be that way. In fact, this tension and disconnect that exists between these two vital teams can actually lead to inefficiencies and lost business opportunities. That’s why smarketing is so important.

 

Smarketing is the process of aligning your sales and marketing teams around common organizational goals that focus on improving revenue. It is important for sales and marketing teams to work together if your company wants to achieve your overall business goals. Below, we’ll dive a little deeper into why this alignment between sales and marketing is essential to success and give an overview of some best practices that your company can adopt to promote smarketing across your organization.

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3 Ways to Tell if Your Business is Ready for Marketing Automation

3/11/17 2:15 AM / by David Fletcher posted in Marketing, Hubspot, inbound marketing, sales and marketing alignment, lead generation, marketing automation

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Consider for a moment that companies who contact leads within the first hour are 7 times as likely to qualify the lead than those who wait just one more hour before initial contact. Shoppers today are accustomed to businesses that respond to their requests promptly and marketing automation can be a fantastic tool for businesses interested in streamlining their marketing efforts and efficiently answering queries.

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