Maven Sales Group Blog

The Art of Email Marketing

11/21/17 12:21 PM / by David Fletcher posted in Marketing, outbound sales, email marketing, open rates, email, get more leads, get more sales, click through rates, art of email marketing

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When people think of email marketing, they unfortunately often think of spam. Email marketing can actually be an impressively reliable and profitable way to keep in touch with prospects, engage them, and lead them to conversion.

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How SMARKETING Can Help Your Bottom Line

8/2/17 12:15 PM / by David Fletcher posted in Marketing, Hubspot, inbound marketing, pipeline management, sales and marketing alignment, marketing automation, Alignment, hubspot crm, quotas, hubspot marketing automation, hubspot sales, smarketing, buyer personas

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Sales and marketing have long been at odds with one another in organizations across the world. But it doesn’t have to be that way. In fact, this tension and disconnect that exists between these two vital teams can actually lead to inefficiencies and lost business opportunities. That’s why smarketing is so important.

 

Smarketing is the process of aligning your sales and marketing teams around common organizational goals that focus on improving revenue. It is important for sales and marketing teams to work together if your company wants to achieve your overall business goals. Below, we’ll dive a little deeper into why this alignment between sales and marketing is essential to success and give an overview of some best practices that your company can adopt to promote smarketing across your organization.

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Unleash A Sales Person’s Potential: Embrace Social Selling

5/31/17 12:00 AM / by David Fletcher posted in Marketing, Sales Enablement, linkedin, social media management, social selling, facebook, instagram, SMM, social media, twitter

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Sales is a challenging field. Only those who are determined, persistent and consistent survive and thrive in such a demanding, high-pressure role. The highest-performers understand they must adapt to changing environments and continue to learn ways to stay ahead of the competition.

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7 Ways Hubspot’s New Growth Stack Can Grow Your Business

5/24/17 12:00 AM / by David Fletcher posted in Marketing, Sales Enablement, Hubspot, hubspot crm, hubspot growth stack, hubspot marketing automation, hubspot sales, tech stack

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We have seen it happen hundreds of times: a business owner comes to us for advice when they discover that trying to solve one marketing challenge ends up hitting brick walls due to a tangled spiderweb of systems or spreadsheets. Sometimes the problem involves attempting to get more people through a lead generation form, and sometimes the problem is the lack of a CRM tool for unified contact management. So often, business systems grow organically as user needs grow, but when do you stop and take the time to evaluate your marketing stack? Fortunately, HubSpot has created a free solution that leverages HubSpot CRM, HubSpot Marketing, and HubSpot Sales to keep your organization moving forward quickly. Here’s 7 ways you can leverage the new HubSpot Growth Stack to supercharge your business results.

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3 Ways to Tell if Your Business is Ready for Marketing Automation

3/11/17 2:15 AM / by David Fletcher posted in Marketing, Hubspot, inbound marketing, sales and marketing alignment, lead generation, marketing automation

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Consider for a moment that companies who contact leads within the first hour are 7 times as likely to qualify the lead than those who wait just one more hour before initial contact. Shoppers today are accustomed to businesses that respond to their requests promptly and marketing automation can be a fantastic tool for businesses interested in streamlining their marketing efforts and efficiently answering queries.

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VIDEO- The New Face of Content Marketing

11/29/16 12:00 AM / by David Fletcher posted in Marketing, inbound marketing, video, video marketing, youtube, vimeo, wistia, vlog

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With each days passing, videos are becoming more and more compelling. For instance.. did you know that the equivalent to 300 hours of video is uploaded to YouTube each minute?? 300 hours worth .. in 1 minute!! Facebook now sees 8 billion average daily video views from 500 million users, Snapchat users watch 6 billion videos every day.

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