What a week. In fact it was the kind week we needed a week to recover from! So many new product services being launched, so many amazing people we connected with and heard speak. David was even a featured Speaker this year…. Also amazing.
Immediacy in sales is everything.
Yet, in my experience, many marketing funnels and the sales teams they support take their sweet time following up on their best opportunities.
This is a perilous decision to make as a business: according to InsideSales, “50% of buyers choose the vendor that responds first.” — so by failing to provide an immediate next step you are likely to leave serious money on the table for your competitors.
Marketing automation through platforms such as HubSpot have become very popular in today’s marketing world. As a traditional marketer, you need to make the adjustment to automation and managing inbound marketing campaigns or your survival rate will be akin to that of the Dinosaur!
Sales and marketing have long been at odds with one another in organizations across the world. But it doesn’t have to be that way. In fact, this tension and disconnect that exists between these two vital teams can actually lead to inefficiencies and lost business opportunities. That’s why smarketing is so important.
Smarketing is the process of aligning your sales and marketing teams around common organizational goals that focus on improving revenue. It is important for sales and marketing teams to work together if your company wants to achieve your overall business goals. Below, we’ll dive a little deeper into why this alignment between sales and marketing is essential to success and give an overview of some best practices that your company can adopt to promote smarketing across your organization.
We have seen it happen hundreds of times: a business owner comes to us for advice when they discover that trying to solve one marketing challenge ends up hitting brick walls due to a tangled spiderweb of systems or spreadsheets. Sometimes the problem involves attempting to get more people through a lead generation form, and sometimes the problem is the lack of a CRM tool for unified contact management. So often, business systems grow organically as user needs grow, but when do you stop and take the time to evaluate your marketing stack? Fortunately, HubSpot has created a free solution that leverages HubSpot CRM, HubSpot Marketing, and HubSpot Sales to keep your organization moving forward quickly. Here’s 7 ways you can leverage the new HubSpot Growth Stack to supercharge your business results.