Maven Sales Group Blog

INBOUND - What a Week

9/17/18 9:48 AM / by Shannon and David Fletcher posted in Hubspot, hubspot marketing automation, hubspot sales, blog, Maven Sales Group, INBOUND 18

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What a week. In fact it was the kind week we needed a week to recover from! So many new product services being launched, so many amazing people we connected with and heard speak. David was even a featured Speaker this year…. Also amazing.

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A Day in Boston

2/15/18 2:24 PM / by Shannon Fletcher posted in Hubspot, hubspot crm, hubspot sales

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As some of you who follow our social media pages may know we took a quick trip up to Boston for the day to meet with our HubSpot account managers and to work through some kinks we have internally. We are small business owners, it often feels like we work in a bubble. Most of what we focus on is the execution needed for our clients. Our own business often needs a pair of fresh eyes to critique it. That’s part of the beauty in being a Sales Solutions Partner with HubSpot… we get many fresh eyes to help us.

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How SMARKETING Can Help Your Bottom Line

8/2/17 12:15 PM / by David Fletcher posted in Marketing, Hubspot, inbound marketing, pipeline management, sales and marketing alignment, marketing automation, Alignment, hubspot crm, quotas, hubspot marketing automation, hubspot sales, smarketing, buyer personas

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Sales and marketing have long been at odds with one another in organizations across the world. But it doesn’t have to be that way. In fact, this tension and disconnect that exists between these two vital teams can actually lead to inefficiencies and lost business opportunities. That’s why smarketing is so important.

 

Smarketing is the process of aligning your sales and marketing teams around common organizational goals that focus on improving revenue. It is important for sales and marketing teams to work together if your company wants to achieve your overall business goals. Below, we’ll dive a little deeper into why this alignment between sales and marketing is essential to success and give an overview of some best practices that your company can adopt to promote smarketing across your organization.

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5 Ways Inbound Sales Differs from Outbound Sales

7/30/17 1:33 PM / by David Fletcher posted in Sales Development, Sales Enablement, sales process, Hubspot, Sales Process Design, SDR, Lead definition, hubspot sales, inbound sales, outbound sales

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When the average person thinks about the sales process, they picture a hard-core sales person cramming their product or service down an unwilling buyer's throat. If you are in the selling business, you know that in most scenarios, that's not the case.


While there are sales people and cold-calling and other components present in today's selling process, there are other, more strategic ways of accessing buyers and landing new, profitable business. We are talking about inbound sales as opposed to outbound sales. Both have merit and can produce results, but they are completely different animals.

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7 Ways Hubspot’s New Growth Stack Can Grow Your Business

5/24/17 12:00 AM / by David Fletcher posted in Marketing, Sales Enablement, Hubspot, hubspot crm, hubspot growth stack, hubspot marketing automation, hubspot sales, tech stack

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We have seen it happen hundreds of times: a business owner comes to us for advice when they discover that trying to solve one marketing challenge ends up hitting brick walls due to a tangled spiderweb of systems or spreadsheets. Sometimes the problem involves attempting to get more people through a lead generation form, and sometimes the problem is the lack of a CRM tool for unified contact management. So often, business systems grow organically as user needs grow, but when do you stop and take the time to evaluate your marketing stack? Fortunately, HubSpot has created a free solution that leverages HubSpot CRM, HubSpot Marketing, and HubSpot Sales to keep your organization moving forward quickly. Here’s 7 ways you can leverage the new HubSpot Growth Stack to supercharge your business results.

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Five Actionable Ways A CRM Can Increase Your Sales by Next Quarter

5/12/17 12:00 AM / by David Fletcher posted in Sales Development, Sales Enablement, sales process, Uncategorized, Hubspot, inbound marketing, pipeline management, sales and marketing alignment, SDR, cadence, crm, inbound leads, sales follow up, hubspot crm, quotas, sales, sales issues, Sales Management, sales team success, SQL

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No self-respecting sales development rep (SDR) has ever said, “I have enough business.” Even those crushing their sales goals crave more, and it would be nice if it came faster and easier than most deals do.

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3 Ways to Tell if Your Business is Ready for Marketing Automation

3/11/17 2:15 AM / by David Fletcher posted in Marketing, Hubspot, inbound marketing, sales and marketing alignment, lead generation, marketing automation

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Consider for a moment that companies who contact leads within the first hour are 7 times as likely to qualify the lead than those who wait just one more hour before initial contact. Shoppers today are accustomed to businesses that respond to their requests promptly and marketing automation can be a fantastic tool for businesses interested in streamlining their marketing efforts and efficiently answering queries.

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Hubspot’s INBOUND16 isn’t just for Marketers Anymore!

11/12/16 12:00 AM / by David Fletcher posted in Sales Development, Sales Enablement, sales process, Hubspot, inbound marketing, pipeline management, Sales Process Design, crm, INBOUND Conference, INBOUND16, inbound leads, Lead Nurturing, sales follow up, Alignment, hubspot crm, Sales Management, INBOUND17

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I’ve been fortunate enough to attend Hubspots inbound conference for the last 4 years. There’s no doubt that hubspot has played a pivotal role in the way we look to generate leads. The entire inbound movement has really taken off and for us and our clients, it has proven to be a great way to generate leads as you can drive prospects to your business or website as a result of your content marketing efforts. So how does it really tie into sales? For starters, check out this video intro from last week at INBOUND…

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3 Ways to Keep Inbound Leads From Getting Lost in the Funnel

10/7/16 12:00 AM / by David Fletcher posted in Sales Development, sales process, Hubspot, inbound marketing, pipeline management, sales and marketing alignment, inbound leads, Lead Nurturing, sales follow up, sales funnel, Alignment, smarketing

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Far too often, I hear about inbound marketing campaigns that have successfully generated leads but those leads haven’t converted to sales. There seems to be a misconception that inbound leads = SALES. Many business owners and sales and marketing professionals assume that the lead is ready to buy when they visit the website and download a piece of their content. In reality, many of those leads are just beginning their buyer’s journey, which means... they need to be nurtured before they are ready to purchase.

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Following Up with Inbound Leads

8/25/16 12:00 AM / by David Fletcher posted in sales process, Hubspot, inbound marketing, SDR, inbound leads, sales follow up, Sales Management, inbound sales

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You’ve worked hard putting together content that you felt your buyer persona would find interesting, valuable and want to download. Then call you craving more information and be ready to buy. Unfortunately, although this does happen occasionally, that is certainly rare behavior and not the norm.

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