Maven Sales Group Blog

Is Your Sales Process Broken?

1/23/19 6:14 PM / by David Fletcher posted in sales process, Sales Process Design, sales playbook, sales coaching, how to accelerate sales

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Like the missing cog that keeps the wheel from turning, or the GPS that keeps spouting "make a legal u-turn," a broken sales process is not only detrimental to your business, but it is often easy to spot. Unfortunately, far too many companies ignore the broken sales process as they cling to outdated processes or strategies. The good news is that 2019 can be the year that you not only identify areas where your sales process is breaking down, but also take the steps needed to fix it. 

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The Importance of a Sales Playbook

8/24/18 8:59 AM / by David Fletcher posted in sales playbook, increasing sales, sales acceleration, sales effeciency, sales coaching, how to accelerate sales

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Every time a sales associate picks up the phone, sends an email, or heads to an in person meeting the goal is simple ... improve the client relationship to get one step closer to a sale. This might be a simple goal, but far too often achieving it becomes a convoluted process filled with trials and errors. While experimentation can be helpful in the sales process, it is far more effective on a company level to leverage proven methodologies that stem from a cohesive approach. A well-written sales playbook not only streamlines the entire sales process, but it enables your team to more successfully handle a variety of sales situations, while simultaneously communicating a value proposition to each potential client.

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5 Ways AI is Helping Today’s Sales Teams

5/15/18 2:52 PM / by David Fletcher posted in sales automation, sales acceleration, sales effeciency, how to accelerate sales, AI, Artificial Intelligence

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Gone are the days when Artificial Intelligence (AI) brought to mind scenes from Hollywood blockbuster classics Minority Report and I, Robot. Instead, AI technologies are rapidly changing the way that marketers and sales teams reach prospects, nurture leads, and inevitably close deals. Contrary to conspiracy beliefs, AI isn't meant to replace various sales positions with machines. Instead, when used properly, AI technologies can and will help sales teams achieve their desired results via the five following benefits.  

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Profits are in the Niches

2/27/18 8:35 AM / by David Fletcher posted in trusted advisor, outbound sales, buyer personas, get more leads, sales acceleration, sales coaching, How to create a target market, niche target market, how to accelerate sales, increase profits from niche markets

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This past week I was fortunate to be able to participate in the National Print Owners Association annual conference. We set up our booth and shared our newest service offering, Sales In A Box.

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