Maven Sales Group Blog

Don’t Treat Your Outbound Leads Like They’re Inbound

10/22/18 10:53 AM / by David Fletcher posted in inbound sales, outbound sales, buyer personas, Content Strategy, get more sales, lead scoring, sales coaching

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Inbound vs. Outbound... the debate over which leads are "better" has been a constant source of articles, blog posts, and general arguments amongst sales and marketing professionals. While this post, will spend a brief moment defining what makes a high quality lead, I don't feel the need to contribute to the debate anymore, since I have already written about this in the past. Instead, I want to spend a moment pointing out what so many articles have failed to do ... outbound leads and inbound leads are two different entities, so why are so many businesses treating them like they are the same thing?

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How To Use HubSpot's New Content Strategy Tool...And Why!

10/2/17 10:17 AM / by David Fletcher posted in Pillar Pages, Topic Clusters, Content ROI, Domain Authority, Sub-Topics, HubSpot Content Strategy Tool, Content Strategy, SEO, Google

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Having just gotten home from HubSpot’s INBOUND 2017, I’m full of energy, the latest inbound marketing insights, trends, and eagerness to start using all their new products. Instead of overwhelming you, I’m just going to share what I think is my most powerful takeaway, HubSpot’s new Content Strategy toolIt’s available now to all Marketing basic, professional and enterprise customers. 

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