Inbound vs. Outbound... the debate over which leads are "better" has been a constant source of articles, blog posts, and general arguments amongst sales and marketing professionals. While this post, will spend a brief moment defining what makes a high quality lead, I don't feel the need to contribute to the debate anymore, since I have already written about this in the past. Instead, I want to spend a moment pointing out what so many articles have failed to do ... outbound leads and inbound leads are two different entities, so why are so many businesses treating them like they are the same thing?
Having just gotten home from HubSpot’s INBOUND 2017, I’m full of energy, the latest inbound marketing insights, trends, and eagerness to start using all their new products. Instead of overwhelming you, I’m just going to share what I think is my most powerful takeaway, HubSpot’s new Content Strategy tool. It’s available now to all Marketing basic, professional and enterprise customers.