Maven Sales Group Blog

Five Actionable Ways A CRM Can Increase Your Sales by Next Quarter

5/12/17 12:00 AM / by David Fletcher posted in Sales Development, Sales Enablement, sales process, Uncategorized, Hubspot, inbound marketing, pipeline management, sales and marketing alignment, SDR, cadence, crm, inbound leads, sales follow up, hubspot crm, quotas, sales, sales issues, Sales Management, sales team success, SQL

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No self-respecting sales development rep (SDR) has ever said, “I have enough business.” Even those crushing their sales goals crave more, and it would be nice if it came faster and easier than most deals do.

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Using Sales Cadence to Optimize Your Efforts

9/22/16 12:00 AM / by David Fletcher posted in Sales Development, Sales Process Design, SDR, cadence, crm, sales follow up, hubspot crm, sales issues, salesloft, sales sequence

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One of the most important ways to keep your sales development reps (SDRs) focused on growing their pipeline is by using a sales cadence. Now, if you are not familiar with this term it simply means a defined schedule indicating when reps should reach out to the prospects that they are pursuing. Every sales organization has a slightly different approach depending on the tactics they are using but a typical cadence may include calls, emails, social media activities, webinars, or all of the above. The important thing is that a cadence exists. Defining your sales cadence and sharing it gives sales managers and executives a certain level of comfort knowing that the SDRs are taking the necessary steps to accelerate leads through the buying process.

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