Artificial intelligence and machine learning are two of the biggest buzzwords and trends within the sales sector. While these two
terms are often used interchangeably, they are in fact quite different. If sales associates want to maximize their efforts, then they
need to ensure that they understand the key differences between artificial intelligence and machine learning, especially as they
relate to big data and analytics.
What Is Artificial Intelligence (AI)?
AI is the umbrella term for the variety of processes (including learning and decision making) that help make computers both
faster and smarter. In fact, AI is an essential field within Computer Science. One of its integral components is big data. In order
to continue to process and analyze information at faster speeds and larger quantities, AI systems need to have access to
incredibly large fields of data.
One of the best components of AI is that it can be used across a wide variety of industries. For example, AI can scrutinize
student study patterns to create personalized tutoring suggestions. It has also been used within robotics, speech therapy,
transportation, medical, and marketing fields. For example, inbound marketing focuses on attracting customers via content that is
engaging, relevant, and helpful. It focuses on establishing connections, growing relationships, and helping customers travel
through the sales funnel in a way that is both "human" and decidedly personal. Not only that, but inbound marketing is about
delivering the right message to the right person at the right time and on the right communications platform.
So, where does AI fit in with inbound marketing?
AI provides the right data, intelligence, and tools, such as those offered by
, to deliver hyper-personalized content on a
large scale. Through AI sales associates and marketers can make decisions based on carefully analyzed data points In fact, it's
how Netflix, Pandora, Spotify, and Amazon are able to make the recommendations for what you should, watch, listen, or buy
next. These powerful insights are all thanks to AI
What Is Machine Learning?
Machine learning falls under AI. It is a specific process whereby knowledge is discovered, data points are gathered, and
algorithms are used. At its core the entire process follows these seven steps: