Maven Sales Group Blog

5 Ways to Improve Your Sales Playbook with Artificial Intelligence

1/17/19 8:51 AM / by David Fletcher posted in INBOUND Conference, sales playbook, sales automation, sales acceleration, sales effeciency, AI, Artificial Intelligence


Movies like I, Robot and Next Gen portray Artificial Intelligence (AI) as power-hungry robots. However, the latter portrayal couldn't be farther from the truth. In fact, AI is posed to not take over businesses, but to provide support to sales departments of all sizes, shapes, and industries. Not only will AI support sales departments, but it will offer the tools needed to transform them into innovative spaces. 

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Artificial Intelligence vs. Machine Learning In Sales. What’s the difference?

6/4/18 11:41 AM / by David Fletcher posted in sales coaching, AI, Artificial Intelligence


Artificial intelligence and machine learning are two of the biggest buzzwords and trends within the sales sector. While these two  terms are often used interchangeably, they are in fact quite different. If sales associates want to maximize their efforts, then they  need to ensure that they understand the key differences between artificial intelligence and machine learning, especially as they  relate to big data and analytics.
What Is Artificial Intelligence (AI)? 
AI is the umbrella term for the variety of processes (including learning and decision making) that help make computers both  faster and smarter. In fact, AI is an essential field within Computer Science. One of its integral components is big data. In order  to continue to process and analyze information at faster speeds and larger quantities, AI systems need to have access to  incredibly large fields of data.
One of the best components of AI is that it can be used across a wide variety of industries. For example, AI can scrutinize  student study patterns to create personalized tutoring suggestions. It has also been used within robotics, speech therapy,  transportation, medical, and marketing fields. For example, inbound marketing focuses on attracting customers via content that is  engaging, relevant, and helpful. It focuses on establishing connections, growing relationships, and helping customers travel
through the sales funnel in a way that is both "human" and decidedly personal. Not only that, but inbound marketing is about  delivering the right message to the right person at the right time and on the right communications platform.   So, where does AI fit in with inbound marketing?
AI provides the right data, intelligence, and tools, such as those offered by  HubSpot , to deliver hyper-personalized content on a  large scale. Through AI sales associates and marketers can make decisions based on carefully analyzed data points In fact, it's  how Netflix, Pandora, Spotify, and Amazon are able to make the recommendations for what you should, watch, listen, or buy  next. These powerful insights are all thanks to AI
What Is Machine Learning?
Machine learning falls under AI. It is a specific process whereby knowledge is discovered, data points are gathered, and  algorithms are used. At its core the entire process follows these seven steps:
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5 Ways AI is Helping Today’s Sales Teams

5/15/18 2:52 PM / by David Fletcher posted in sales automation, sales acceleration, sales effeciency, how to accelerate sales, AI, Artificial Intelligence


Gone are the days when Artificial Intelligence (AI) brought to mind scenes from Hollywood blockbuster classics Minority Report and I, Robot. Instead, AI technologies are rapidly changing the way that marketers and sales teams reach prospects, nurture leads, and inevitably close deals. Contrary to conspiracy beliefs, AI isn't meant to replace various sales positions with machines. Instead, when used properly, AI technologies can and will help sales teams achieve their desired results via the five following benefits.  

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