Gone are the days when Artificial Intelligence (AI) brought to mind scenes from Hollywood blockbuster classics Minority Report and I, Robot. Instead, AI technologies are rapidly changing the way that marketers and sales teams reach prospects, nurture leads, and inevitably close deals. Contrary to conspiracy beliefs, AI isn't meant to replace various sales positions with machines. Instead, when used properly, AI technologies can and will help sales teams achieve their desired results via the five following benefits.
I have had a number of our tech prospects and clients talk to me about increasing their current sales. When I ask about what they have done so far in their attempt to grow the business, whether a technology services company or a SaaS company, I often hear they have hired new sales reps. Everyone knows the easiest way to increase sales is to add to your sales team! Right?
As sales professionals, we spend a great deal of time attempting to create value for our prospects. One of the main reasons for creating value is the desire to avoid getting commoditized by your prospects. As a Sales and Marketing Consulting firm that has been focused on the SaaS market, we see this commoditization trap capture our prospects and clients far too often. Therefore, since we've been asked about it so much, I decided to share my thoughts via a video... ENJOY!!!
This past week I was fortunate to be able to participate in the National Print Owners Association annual conference. We set up our booth and shared our newest service offering, Sales In A Box.
As some of you who follow our social media pages may know we took a quick trip up to Boston for the day to meet with our HubSpot account managers and to work through some kinks we have internally. We are small business owners, it often feels like we work in a bubble. Most of what we focus on is the execution needed for our clients. Our own business often needs a pair of fresh eyes to critique it. That’s part of the beauty in being a Sales Solutions Partner with HubSpot… we get many fresh eyes to help us.
Immediacy in sales is everything.
Yet, in my experience, many marketing funnels and the sales teams they support take their sweet time following up on their best opportunities.
This is a perilous decision to make as a business: according to InsideSales, “50% of buyers choose the vendor that responds first.” — so by failing to provide an immediate next step you are likely to leave serious money on the table for your competitors.
Marketing automation through platforms such as HubSpot have become very popular in today’s marketing world. As a traditional marketer, you need to make the adjustment to automation and managing inbound marketing campaigns or your survival rate will be akin to that of the Dinosaur!