I’ve been fortunate enough to attend Hubspots inbound conference for the last 4 years. There’s no doubt that hubspot has played a pivotal role in the way we look to generate leads. The entire inbound movement has really taken off and for us and our clients, it has proven to be a great way to generate leads as you can drive prospects to your business or website as a result of your content marketing efforts. So how does it really tie into sales? For starters, check out this video intro from last week at INBOUND…
I am fortunate enough to speak on a regular basis and one of the more popular topics among sales and marketing professionals is alignment. The divide between sales and marketing professionals is beginning to diminish. There has been such a focus on it as of late, from new sales tools, sales automations, marketing automation, and such that brings the two universes closer together. For years these universes existed in parallel but one seldom knew what the other was doing. This leads to the reasons INBOUND is no longer just for marketers.
Hubspot has done a great job in attracting, retaining and delighting sales professionals over the last few years. They have developed the CRM (which is free by the way!), the SALES PRO tool which allows users to design templates to be used in email, track sent emails, and make calls directly through their browser. All in an effort to increase productivity and efficiency of the sales professional, just as they have done for the digital marketer.
So why should sales professionals consider attending INBOUND17? Besides all the obvious reasons such as rubbing elbows with some of the top sales and marketing professionals in the industry, there are sessions now geared for the Sales Professional. That’s right! There is an actual sales track… you can learn about sales and marketing alignment, sales coaching, sales enablement, sales managing do’s and dont’s and so much more.
What a great way to create synergy amongst your sales and marketing teams. It’s not often that you can send both teams to the same conference. INBOUND now gives the sales and marketing professionals the opportunity intermingle and learn from one another. Let’s face it, sales and marketing have never been best friends as they often place blame on one another. At INBOUND, both groups have their own training sessions and then there are even a few that overlap.
I firmly believe the more a sales teams understands marketing and the marketing team understands sales, mutual respect for one another’s craft will begin to create the synergy and alignment needed to increase ROI much faster. That’s the goal anyway, isn’t it? We need to create value as sales and marketers and Hubspot is providing the platform and toolset in which it’s can begin to happen. So stop thinking of HubSpot as a marketing automation platform (MAP), it’s a much more powerful platform than that. It’s become so powerful that you can now develop websites on its proprietary COS Platform. There is not another MAP in the market today that will allow you to develop a new site that is integrated with your sales and marketing automation… that is RAW POWER that needs to be harnessed!
I think its clear that Hubspots INBOUND17 is for the masses… the masses of sales and marketing professionals far and wide. Whether a small business with less than 1MM in revenues or a mid-sized 100MM company, Hubspot is a solution that you need to consider. As I sit here in Boston Logan International Airport thinking about the week I just had here at INBOUND16, I can’t help but think of how many of my sales brethren are missing out right now. Whether you’re in sales, marketing, or you’re the owner of a business INBOUND17 needs to go on your calendar for next year.