Maven Sales Group Blog

How to use Social Media to Generate More Leads

10/8/17 5:41 PM / by David Fletcher

There is a resource available for companies looking to improve their lead generation without investing excessive amounts of money. Yet a remarkable number of businesses underutilize it, if they realize the value at all.

Social media has enormous amounts of potential that remains largely untapped by a majority of companies. Countless professionals use social media simply as a way to handle customer service or as an obligation placed upon them by the new demands of customers, but fail to realize the possible value it brings to the table. Using social media to generate leads can help companies tighten their marketing budget while expanding their company reach.

 

How social media and inbound marketing helps companies widen their nets

Cast Your NetSocial media is where the current customer conversation is taking place.  Social media usage includes well over half the U.S. population, and 90 percent of those in the 18-29 age group. Today’s population is connected in unprecedented ways, which means they have an unlimited options when it comes to selecting businesses. Social media allows people to communicate with people across the country and around the world with just the push of a button. It makes sense that they also feel the freedom to do business with whatever company meets their needs best, even if that company is 500 miles away.

Social media has expanded the marketplace to well beyond geographic boundaries, which also means that companies can now market to customers remotely, rather than being restricted to their local population. Even a small bakery has the capacity to reach customers in other states. Companies can now market their services to a much larger segment of the population.

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Using social media to hone in on leads

Target MarketingSocial media can help generate leads in multiple ways. It is a wonderful vehicle for driving traffic, as messages can potentially be seen by thousands of people. Companies can drive traffic towards enticing content that requires user friendly registration forms, which can help customers gather information about interested people.

Potential customer relationships can also be built using social media. Customers enjoy feeling connected to businesses that they might like to work with or buy from, and communicating directly and personally on social media helps to enhance this effect.

Social media can also allows companies to monitor the conversation and jump in at the appropriate time. Companies who continually make unrequested pitches tend to end up annoying customers. The various platforms, however, allow companies keep track of the conversation, and when people ask questions or make their interest known, companies can advertise their service.

Social media is a great tool for lead generation. Unlike many other methods, some time and a bit of finesse can allow companies to find new customers with little financial investment. Social media offers companies enormous advantages when it comes to growing their businesses. Learning how to take advantage of all the platform has to offer can help bring the company to the next level.

 

Topics: social selling, lead generation, social media, social media marketing

David Fletcher

Written by David Fletcher

David Fletcher is the Co-Founder and Chairman of the Maven Sales Group, a HubSpot Sales Partner and sales enablement firm located in the Washington, DC area. David is also the Sr. Global VP of Sales for ClearSale, Maven's largest client, which is a fraud management and protection services company. David is a graduate of The George Washington University, graduating with dual majors in Business Management and Criminal Justice. After graduation, David stayed in the DC area as a sales professional before starting his own systems integration firm. Once his firm was acquired, David moved on to become the President of a marketing agency providing HubSpot Consulting and inbound sales strategies to B2B clients. David has a unique perspective on sales and marketing in which David doesn’t approach issues as a “sales problem” or a “marketing problem”, but as a “revenue problem”. As a seasoned sales and marketing professional, David has worked with the HubSpot product development teams in an effort to create a better user experience for HubSpot customers. David enjoys reading, golfing, fishing and the outdoors. He lives in Lake Shore, MD with his business partner & wife Shannon, and their 5 sons.

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