The moment the candy is handed out to the trick or treaters the world seems to shift focus. We turn our sights to the final end-of-year push and with it the holidays. Regardless of religion or political affiliations, it is easy to become caught up in the consumerism of the holidays. However, before we become lemmings following the leads of our sales focused competitors, we must ask if it is the right content strategy for our brand?
Trust. It isn't something that goes hand-in-hand with social media. From the way that photos are altered, to the content showing people "living their best lives," to the shade that is casually tossed around like a beach volleyball in the comments section, social media is a distant cousin to trust. Yet, the influencer market continues to exist.
Cold Calling. The phrase elicits the same shudder as the now infamous TPS quote from Office Space. We all got the memo. Cold calling has changed; it's no longer the same fanatical rite of passage for unpaid interns who are hoping to get the coveted slot on the paid sales team. However, for as much as cold calling has changed, it is important to note that it is not gone, nor is it demand generation.
If you're reading this post, then you might feel a little like the kid with his hand caught in the cookie jar. You've done your homework, you know that you aren't supposed to have dessert before dinner, and yet you can't help yourself ... you reached for the cookie, without realizing that if you had just done a little bit of research you could have had a cookie on top of an ice cream sundae. In other words, perhaps you have a "fake CRM" (the cookie) and have now sheepishly realized that it isn't a "real" CRM. One might say that's the way the cookie crumbles, but all food references aside, you've come to the right place if you want to a) confirm that your CRM isn't cutting it, and b) discover what you should be looking for in your CRM.
Social media is a must-have for businesses of any size. However, the inherent challenge of social media is keeping up with world of ever-changing algorithms, growing demographics, and varying industry trends. With all of these challenges lurking, social media management can easily become the snowball that finds the bunny slope, and quickly becomes an out of control avalanche. In other words, don't let social media management in a fickle environment overwhelm you. Instead, the following post will help you to overcome the most common struggles of social media for businesses.
As some of you who follow our social media pages may know we took a quick trip up to Boston for the day to meet with our HubSpot account managers and to work through some kinks we have internally. We are small business owners, it often feels like we work in a bubble. Most of what we focus on is the execution needed for our clients. Our own business often needs a pair of fresh eyes to critique it. That’s part of the beauty in being a Sales Solutions Partner with HubSpot… we get many fresh eyes to help us.
It’s no secret that social media has allowed us all to form friendships with people on the other side of not only our country but the entire world. People we would never get a chance to meet otherwise. People who can help us understand the human exper
ience even deeper, people who are not like us in any way other than we share this incredible invention: Social Media. It’s downright amazing when you think about it.