Social media is a must-have for businesses of any size. However, the inherent challenge of social media is keeping up with world of ever-changing algorithms, growing demographics, and varying industry trends. With all of these challenges lurking, social media management can easily become the snowball that finds the bunny slope, and quickly becomes an out of control avalanche. In other words, don't let social media management in a fickle environment overwhelm you. Instead, the following post will help you to overcome the most common struggles of social media for businesses.
As some of you who follow our social media pages may know we took a quick trip up to Boston for the day to meet with our HubSpot account managers and to work through some kinks we have internally. We are small business owners, it often feels like we work in a bubble. Most of what we focus on is the execution needed for our clients. Our own business often needs a pair of fresh eyes to critique it. That’s part of the beauty in being a Sales Solutions Partner with HubSpot… we get many fresh eyes to help us.
It’s no secret that social media has allowed us all to form friendships with people on the other side of not only our country but the entire world. People we would never get a chance to meet otherwise. People who can help us understand the human exper
ience even deeper, people who are not like us in any way other than we share this incredible invention: Social Media. It’s downright amazing when you think about it.