2019 is coming to a close, and with it the dawning of new marketing automation trends. Throughout 2019, the marketing automation sector experienced an 8.55 percent growth that shows no signs of slowing down. Market capitalization is set to reach an impressive $6.4 billionby 2024, which is why 2020 will be focused on creating unique and engaging experiences that help organizations more successfully retain their users, attract new prospects, and effectively grow. The
always-online consumer demands marketing automation, and in 2020 the following trends are ready to begin as soon as the bell rings in the new year.