Maven Sales Group Blog

3 Ways Marketers Can Use Scheduling Apps To Shorten Their Team’s Sales Cycle

12/13/17 9:00 AM / by Sam Belt posted in hubspot marketing automation, sales automation, meeting scheduling app, sales acceleration, sales effeciency

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Immediacy in sales is everything.

Yet, in my experience, many marketing funnels and the sales teams they support take their sweet time following up on their best opportunities.

This is a perilous decision to make as a business: according to InsideSales, “50% of buyers choose the vendor that responds first.” — so by failing to provide an immediate next step you are likely to leave serious money on the table for your competitors.

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Lead Scoring for Better Marketing Automation

11/29/17 11:01 AM / by David Fletcher posted in hubspot marketing automation, lead scoring

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Marketing automation through platforms such as HubSpot have become very popular in today’s marketing world. As a traditional marketer, you need to make the adjustment to automation and managing inbound marketing campaigns or your survival rate will be akin to that of the Dinosaur! 

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The Art of Email Marketing

11/21/17 12:21 PM / by David Fletcher posted in Marketing, outbound sales, email marketing, open rates, email, get more leads, get more sales, click through rates, art of email marketing

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When people think of email marketing, they unfortunately often think of spam. Email marketing can actually be an impressively reliable and profitable way to keep in touch with prospects, engage them, and lead them to conversion.

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Making Real Connections For Your Small Business Through Social Media

11/8/17 8:48 AM / by Shannon Fletcher posted in social media management, social selling, social media, social media marketing

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It’s no secret that social media has allowed us all to form friendships with people on the other side of not only our country but the entire world. People we would never get a chance to meet otherwise. People who can help us understand the human exper

ience even deeper, people who are not like us in any way other than we share this incredible invention: Social Media. It’s downright amazing when you think about it.

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How to Build a Sales Development Team

10/31/17 10:13 AM / by David Fletcher posted in Sales Development, SDR, crm, SDR recruiting, Sales Management, sales team success, sales rep turnover

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A strong sales development team is a great way to quickly increase revenue. These reps focus on taking unqualified leads and contacts, putting them through a qualification process and moving them through the sales funnel.

What can happen when you have a strong sales development team nurturing leads for your sales reps? Studies show these benefits:

  • Nurtured leads generate almost 50% more revenue than non-nurtured leads.
  • Nurtured leads generate this revenue at 33% less cost.
  • Overall, companies focused on qualifying leads see an increase in revenue of at least 10% within only six to nine months.
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How to use Social Media to Generate More Leads

10/8/17 5:41 PM / by David Fletcher posted in social selling, lead generation, social media, social media marketing

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There is a resource available for companies looking to improve their lead generation without investing excessive amounts of money. Yet a remarkable number of businesses underutilize it, if they realize the value at all.

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How To Use HubSpot's New Content Strategy Tool...And Why!

10/2/17 10:17 AM / by Jared Rhue posted in Pillar Pages, Topic Clusters, Content ROI, Domain Authority, Sub-Topics, HubSpot Content Strategy Tool, Content Strategy, SEO, Google

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Having just gotten home from HubSpot’s INBOUND 2017, I’m full of energy, the latest inbound marketing insights, trends, and eagerness to start using all their new products. Instead of overwhelming you, I’m just going to share what I think is my most powerful takeaway, HubSpot’s new Content Strategy toolIt’s available now to all Marketing basic, professional and enterprise customers. 

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How to follow up with inbound leads

9/28/17 2:38 PM / by David Fletcher posted in INBOUND Conference, inbound sales

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As I am sitting here at HubSpot's INBOUND17 Conference, I realized in talking with a number of different sales and marketers, many of you are struggling with the right way to follow up with inbound leads. That's a major issue! You’ve worked hard putting together content that you felt your buyer persona would find interesting, valuable and want to download. Then call you craving more information and be ready to buy. Unfortunately, although this does happen occasionally, that is certainly rare behavior and not the norm.

So what do you do when a prospect downloads some of your content?

First, you need to understand that while the prospect has just become a lead, all leads are not the same. Just because someone found a white paper, checklist, etc. worth downloading does mean they’re sales qualified. Too often we have clients that want to start selling as soon as a prospect hits their landing page and downloads content.

With that approach, a majority of those follow up calls do not go well. Then they come to us with their dejected sales frowns claiming the “lead is no good”! The lead may not ready to buy, but the LEAD IS STILL GOOD!

Let’s look at a more effective way to follow up with your inbound leads.
Every business needs a sales playbook

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11 Reasons Why Every Sales Team Needs the NEW HubSpot Sales Pro

9/26/17 4:00 PM / by David Fletcher posted in hubspot crm, hubspot sales

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11 reasons why every sales team needs the NEW HubSpot Sales Pro

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An Insider's Look Into The Life of a Sales Development Rep

9/13/17 12:57 AM / by Jared Rhue posted in Sales Development, sales and marketing alignment, SDR, hubspot crm, hubspot sales, smarketing, outbound sales, z, #fieldgeneral

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With the popularity and necessity on the rise for successful Sales Development Representatives (SDR) and Departments, being a former SDR I thought I’d give you a sneak peek of what the day-to-day of an SDR looks like. First, props to all the Sales Development Reps out there! It’s a very tough job that doesn’t get the praise and acknowledgement it deserves.

Briefly, why has the SDR role become so vital to company’s sales success? They are the lead gen engine for their pipelines. They also play a key role in Marketing’s effort of inbound leads (a SDR’s best friend by the way). In addition, they create alignment between Sales and Marketing.

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