Maven Sales Group Blog

Why Marketing Wants the Sales Team to Have a Playbook

4/9/19 2:21 PM / by David Fletcher posted in sales process, sales and marketing alignment, sales playbook, sales training

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If you're in marketing and your sales team doesn't have a playbook, you should be concerned! For far too long sales and marketing teams have worked as separate entities; fortunately, with the sales playbook this outdated mentality can change. Alignment creates velocity through a consistent approach to sales. After all, if marketing teams are spending hundreds (if not thousands) of hours researching buyers and producing content that speaks to these prospective customers, then why aren't sales teams leveraging this invaluable knowledge? 

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CEO or Sales Manager?

3/27/19 5:33 PM / by David Fletcher posted in sales issues, Sales Management, sales coaching

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The idea that CEOs must wear multiple hats has been perpetuated to the point of absurdity. Far too often small to mid sized companies find that their CEOs are trying to also wear the hat of sales manager. Unfortunately, you can't be both. You can't be a sales manager and a CEO, it is simply too hard. Trying to fill both of these roles will have you feeling like The Two-Headed Monster from Sesame Street! You can, however, be the leader and visionary needed to provide sales strategy to your sales managers. 

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Social Selling in Today’s Noisy Social Media Ecosystem

3/20/19 6:25 PM / by Shannon and David Fletcher posted in social media management, social selling, social media marketing

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In 2017, there were approximately 2.46 billion social media users. In 2019, the number of social media users has jumped to an estimated 2.77 billion. In other words, since their inception social media platforms have shown no signs of slowing down. In fact, their continued growth is one of the reasons that so many businesses have turned to social media as the new, more efficient way to find leads and prospects.  

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Using Social Media For Better Inbound Leads

3/13/19 6:55 PM / by David Fletcher posted in inbound marketing, social media management, social selling, inbound leads, social media, inbound sales, social media marketing

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The term inbound marketing refers to the powerful method for creating and sharing content that turns audiences into brand ambassadors and customers. In an era where social media has helped to propel businesses to new levels of success (including creating the youngest female Billionaire to date), there is now even more proof that a consistent social presence can drive inbound leads. Leveraging the power of social media begins with an understanding that engagement is the key to attracting qualified leads and growing your following. Next you will need to overcome common misconceptions. Finally, you will need to develop a consistent approach to social media marketing. 

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How Many Times Should You Follow up with an Inbound Lead?

2/20/19 4:52 PM / by David Fletcher posted in sales process, inbound marketing, Sales Process Design, inbound leads, lead generation, inbound sales

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No matter your profession or where you live, at some point you have been labeled "an inbound lead." Whether it was on a personal or professional level, as an inbound lead you probably have had an unpleasant encounter or two with a pushy sales professional. In case you tried to block out the latter experiences, let's recap a few of the common characteristics. Your phone constantly pings with new messages, your emails seem to be filled with new offers on a near constant basis, and your LinkedIn profile is suddenly bombarded with notifications. The latter experience occurs far too often when sales associates don't follow a few golden rules regarding communication and follow-ups with inbound leads. Fortunately, this blog post is here to help!

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How to Build Your Own SDR Team

2/12/19 9:02 PM / by David Fletcher posted in Sales Development, SDR, SDR recruiting, get more leads, get more sales, sales acceleration, sales coaching, sales training

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Companies of all sizes, types, and locations need quality leads to continue to grow. In order to acquire those quality leads, companies can leverage a multitude of tactics, including using appointment setters and Sales Development Representatives (SDRs). While both appointment setters and SDRs have a vital place in sales, the key to building the most effective team is to understand which role will fit best in your sales process and subsequently support your buyers on their journeys. In fact, selecting the wrong discipline for your sales process can lead to poor conversion rates, a negative customer experience, and a lack of growth. The good news is that we are here to help you build your own SDR team, so that you can enjoy all of the benefits of a winning sales team. 

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Coach Them Up or Coach Them Out?

2/5/19 8:13 AM / by David Fletcher posted in hubspot sales, get more sales, sales acceleration, sales coaching, sales training

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To coach or not to coach? That is the question. Well, at least the question of this blog post. Many managers struggle with the fine balance between knowing when to coach low performing employees and when to let them go or transition them to a new role. Whether you are new to your management role, or have years of experience, the following insights can help you to more successfully weigh the fate of lower performing workers. 

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The Difference Between an SDR and an Appointment Setter

1/30/19 12:17 PM / by David Fletcher posted in sales process, Sales Process Design, SDR, SDR recruiting, lead generation, Sales Management, sales team success, increasing sales, inbound sales, get more leads, get more sales, blog, Maven Sales Group

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In sales, first impressions often play a critical role in helping the prospect begin his or her buyer's journey. However, far too often businesses fail to remember that a Sales Development Representative (SDR) plays an entirely different role than an appointment setter. Failing to understand the key differences between these two roles can lead to fewer conversions, a limited number of prospects in the beginning portions of the sales funnel, and inevitably fewer sales. The good news is that understanding the following four differences can help businesses maximize their approach to contacting new prospects and warm leads. 

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Is Your Sales Process Broken?

1/23/19 6:14 PM / by David Fletcher posted in sales process, Sales Process Design, sales playbook, sales coaching, how to accelerate sales

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Like the missing cog that keeps the wheel from turning, or the GPS that keeps spouting "make a legal u-turn," a broken sales process is not only detrimental to your business, but it is often easy to spot. Unfortunately, far too many companies ignore the broken sales process as they cling to outdated processes or strategies. The good news is that 2019 can be the year that you not only identify areas where your sales process is breaking down, but also take the steps needed to fix it. 

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5 Ways to Improve Your Sales Playbook with Artificial Intelligence

1/17/19 8:51 AM / by David Fletcher posted in INBOUND Conference, sales playbook, sales automation, sales acceleration, sales effeciency, AI, Artificial Intelligence

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Movies like I, Robot and Next Gen portray Artificial Intelligence (AI) as power-hungry robots. However, the latter portrayal couldn't be farther from the truth. In fact, AI is posed to not take over businesses, but to provide support to sales departments of all sizes, shapes, and industries. Not only will AI support sales departments, but it will offer the tools needed to transform them into innovative spaces. 

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