As sales professionals, we spend a great deal of time attempting to create value for our prospects. One of the main reasons for creating value is the desire to avoid getting commoditized by your prospects. As a Sales and Marketing Consulting firm that has been focused on the SaaS market, we see this commoditization trap capture our prospects and clients far too often. Therefore, since we've been asked about it so much, I decided to share my thoughts via a video... ENJOY!!!
This past week I was fortunate to be able to participate in the National Print Owners Association annual conference. We set up our booth and shared our newest service offering, Sales In A Box.
As some of you who follow our social media pages may know we took a quick trip up to Boston for the day to meet with our HubSpot account managers and to work through some kinks we have internally. We are small business owners, it often feels like we work in a bubble. Most of what we focus on is the execution needed for our clients. Our own business often needs a pair of fresh eyes to critique it. That’s part of the beauty in being a Sales Solutions Partner with HubSpot… we get many fresh eyes to help us.
Immediacy in sales is everything.
Yet, in my experience, many marketing funnels and the sales teams they support take their sweet time following up on their best opportunities.
This is a perilous decision to make as a business: according to InsideSales, “50% of buyers choose the vendor that responds first.” — so by failing to provide an immediate next step you are likely to leave serious money on the table for your competitors.
Marketing automation through platforms such as HubSpot have become very popular in today’s marketing world. As a traditional marketer, you need to make the adjustment to automation and managing inbound marketing campaigns or your survival rate will be akin to that of the Dinosaur!
When people think of email marketing, they unfortunately often think of spam. Email marketing can actually be an impressively reliable and profitable way to keep in touch with prospects, engage them, and lead them to conversion.
It’s no secret that social media has allowed us all to form friendships with people on the other side of not only our country but the entire world. People we would never get a chance to meet otherwise. People who can help us understand the human exper
ience even deeper, people who are not like us in any way other than we share this incredible invention: Social Media. It’s downright amazing when you think about it.
A strong sales development team is a great way to quickly increase revenue. These reps focus on taking unqualified leads and contacts, putting them through a qualification process and moving them through the sales funnel.
What can happen when you have a strong sales development team nurturing leads for your sales reps? Studies show these benefits:
- Nurtured leads generate almost 50% more revenue than non-nurtured leads.
- Nurtured leads generate this revenue at 33% less cost.
- Overall, companies focused on qualifying leads see an increase in revenue of at least 10% within only six to nine months.
There is a resource available for companies looking to improve their lead generation without investing excessive amounts of money. Yet a remarkable number of businesses underutilize it, if they realize the value at all.
Having just gotten home from HubSpot’s INBOUND 2017, I’m full of energy, the latest inbound marketing insights, trends, and eagerness to start using all their new products. Instead of overwhelming you, I’m just going to share what I think is my most powerful takeaway, HubSpot’s new Content Strategy tool. It’s available now to all Marketing basic, professional and enterprise customers.