Maven Sales Group Blog

How SMARKETING Can Help Your Bottom Line

8/2/17 12:15 PM / by David Fletcher posted in Marketing, Hubspot, inbound marketing, pipeline management, sales and marketing alignment, marketing automation, Alignment, hubspot crm, quotas, hubspot marketing automation, hubspot sales, smarketing, buyer personas

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Sales and marketing have long been at odds with one another in organizations across the world. But it doesn’t have to be that way. In fact, this tension and disconnect that exists between these two vital teams can actually lead to inefficiencies and lost business opportunities. That’s why smarketing is so important.

 

Smarketing is the process of aligning your sales and marketing teams around common organizational goals that focus on improving revenue. It is important for sales and marketing teams to work together if your company wants to achieve your overall business goals. Below, we’ll dive a little deeper into why this alignment between sales and marketing is essential to success and give an overview of some best practices that your company can adopt to promote smarketing across your organization.

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5 Ways Inbound Sales Differs from Outbound Sales

7/30/17 1:33 PM / by David Fletcher posted in Sales Development, Sales Enablement, sales process, Hubspot, Sales Process Design, SDR, Lead definition, hubspot sales, inbound sales, outbound sales

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When the average person thinks about the sales process, they picture a hard-core sales person cramming their product or service down an unwilling buyer's throat. If you are in the selling business, you know that in most scenarios, that's not the case.


While there are sales people and cold-calling and other components present in today's selling process, there are other, more strategic ways of accessing buyers and landing new, profitable business. We are talking about inbound sales as opposed to outbound sales. Both have merit and can produce results, but they are completely different animals.

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Unleash A Sales Person’s Potential: Embrace Social Selling

5/31/17 12:00 AM / by David Fletcher posted in Marketing, Sales Enablement, linkedin, social media management, social selling, facebook, instagram, SMM, social media, twitter

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Sales is a challenging field. Only those who are determined, persistent and consistent survive and thrive in such a demanding, high-pressure role. The highest-performers understand they must adapt to changing environments and continue to learn ways to stay ahead of the competition.

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7 Ways Hubspot’s New Growth Stack Can Grow Your Business

5/24/17 12:00 AM / by David Fletcher posted in Marketing, Sales Enablement, Hubspot, hubspot crm, hubspot growth stack, hubspot marketing automation, hubspot sales, tech stack

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We have seen it happen hundreds of times: a business owner comes to us for advice when they discover that trying to solve one marketing challenge ends up hitting brick walls due to a tangled spiderweb of systems or spreadsheets. Sometimes the problem involves attempting to get more people through a lead generation form, and sometimes the problem is the lack of a CRM tool for unified contact management. So often, business systems grow organically as user needs grow, but when do you stop and take the time to evaluate your marketing stack? Fortunately, HubSpot has created a free solution that leverages HubSpot CRM, HubSpot Marketing, and HubSpot Sales to keep your organization moving forward quickly. Here’s 7 ways you can leverage the new HubSpot Growth Stack to supercharge your business results.

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Five Actionable Ways A CRM Can Increase Your Sales by Next Quarter

5/12/17 12:00 AM / by David Fletcher posted in Sales Development, Sales Enablement, sales process, Uncategorized, Hubspot, inbound marketing, pipeline management, sales and marketing alignment, SDR, cadence, crm, inbound leads, sales follow up, hubspot crm, quotas, sales, sales issues, Sales Management, sales team success, SQL

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No self-respecting sales development rep (SDR) has ever said, “I have enough business.” Even those crushing their sales goals crave more, and it would be nice if it came faster and easier than most deals do.

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3 Ways to Tell if Your Business is Ready for Marketing Automation

3/11/17 2:15 AM / by David Fletcher posted in Marketing, Hubspot, inbound marketing, sales and marketing alignment, lead generation, marketing automation

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Consider for a moment that companies who contact leads within the first hour are 7 times as likely to qualify the lead than those who wait just one more hour before initial contact. Shoppers today are accustomed to businesses that respond to their requests promptly and marketing automation can be a fantastic tool for businesses interested in streamlining their marketing efforts and efficiently answering queries.

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CRM, the Possibilities Are Endless

2/18/17 12:00 AM / by David Fletcher posted in Sales Development, Sales Enablement, crm, hubspot crm, hubspot growth stack, hubspot sales, increasing sales

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First of all, what is a CRM? I had a new client recently ask me that question at which point I realized; maybe it’s not as commonly understood as I thought? Not only did I write this blog but we put together an Ebook, The Beginners Guide to CRM. Customer relationship management (CRM) is a term that refers to practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth. CRM systems are designed to compile information on customers across different channels — or points of contact between the customer and the company — which could include the company’s website, telephone, live chat, direct mail, marketing materials and social media. CRM systems can also give customer-facing staff detailed information on customers’ personal information, purchase history, buying preferences and concerns.

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Is Your Sales Playbook Truly a Modern Playbook?

12/17/16 12:00 AM / by David Fletcher posted in Sales Development, Sales Enablement, sales and marketing alignment, Sales Process Design, Sales Management, sales playbook, smarketing

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Here's a quick test for you to do to determine if your sales playbook is truly modern in todays sales and marketing ecosystem.

To sum it up, you have a truly modern playbook if all of the below statements when applied to you and your playbook are considered to be TRUE...

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VIDEO- The New Face of Content Marketing

11/29/16 12:00 AM / by David Fletcher posted in Marketing, inbound marketing, video, video marketing, youtube, vimeo, wistia, vlog

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With each days passing, videos are becoming more and more compelling. For instance.. did you know that the equivalent to 300 hours of video is uploaded to YouTube each minute?? 300 hours worth .. in 1 minute!! Facebook now sees 8 billion average daily video views from 500 million users, Snapchat users watch 6 billion videos every day.

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Hubspot’s INBOUND16 isn’t just for Marketers Anymore!

11/12/16 12:00 AM / by David Fletcher posted in Sales Development, Sales Enablement, sales process, Hubspot, inbound marketing, pipeline management, Sales Process Design, crm, INBOUND Conference, INBOUND16, inbound leads, Lead Nurturing, sales follow up, Alignment, hubspot crm, Sales Management, INBOUND17

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I’ve been fortunate enough to attend Hubspots inbound conference for the last 4 years. There’s no doubt that hubspot has played a pivotal role in the way we look to generate leads. The entire inbound movement has really taken off and for us and our clients, it has proven to be a great way to generate leads as you can drive prospects to your business or website as a result of your content marketing efforts. So how does it really tie into sales? For starters, check out this video intro from last week at INBOUND…

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